Award-Winning Naming, Branding, Marketing & Packaging Designer
Good thinking is always a good idea.
Hi, I'm Michael Nash, Creative Director at Wonderstruck, and this is a selection of the work I enjoy producing. You'll discover that I design across a number of sectors, mainly FMCG (fast moving consumer goods), and specialise in Brand Naming and fresh Brand Creation.
Commercially minded, my experience has chiselled me into an award-winning, client-friendly form, empathising with the modern business's need to compete at a canter.
I know it's an emotional jungle out there and as a consumer too, I appreciate what appeals to us most. I think through all the angles to ensure the message clarity is sharp and the style even sharper.
Do settle back with a beverage and browse as you please. Thanks for visiting.
In recent years the food and drink sector has been one of the most innovative and competitive. Food's important, loved by many, and there's huge desire from new and established businesses to have a big bite of this tasty market. Since 1994 I've worked with large restaurant and beverage corporations, like Whitbread, and also had the pleasure of assisting fledgling concepts to flourish and fly like Corkers Crisps.
I undertook my first commercial name commission - Tri-dea (Triangle Idea) - in 1990. A discipline I've honed in the years since, with many memorable monickers.