Buffaload
Logistics

___


Naming & brand design.

Buffaload Robotics
Buffaload Design
Buffaload started life as palletising robots, the answer for end-of-line automation – tireless and powerful. It then became the name for the logistics side of the business, and really fired everyone's imagination.

Fast becoming the sector's big mover, its memorable name with a powerful directness has helped accelerate the brand's expansion.

I first devised the word when contemplating a relentless animal that wouldn’t shirk a thousand mile hike and Buffalo came to mind.

Once I had the momentum I integrated the function. The word load slotted smoothly into place, lifting the 'AD' accentuated the purpose, and horns on the 'B' completed the job.
Buffaload Logistics
Buffaload Logo Design