Naming, strapline & brand design.

Lifedge logo on iphone case
Lifedge branded shirt
When asked "Why did you want to climb Mount Everest?" Mountaineer George Mallory's famous retort was "Because it's there".

Since that time the numbers of people pushing the limits outdoors has continued to increase. Lifedge iPhone and iPad cases have enabled many to turn their prized technology into invaluable adventure kit.

A bold typographical solution powers out from everything including packaging to charge cables, giving the brand flexibility as well as style. I'm especially proud of my minimalist call to action too - go/do.
Lifedge brand on ipad case
Lifedge brand on charge cable