Naming, brand & pack design.

Quibbles Nibbles Brand Illustrations
Quibbles Range Packaging Design
Quibbles are the nibble of choice for gourmet connoisseurs. High quality oven-baked perfection... there is absolutely nothing trivial about a quibble.

To create the best name for such a high quality snack, I imagined how people might be united in their disagreement of which tasted best or, more pertinently, whose turn it was to stuff their mitt in the bag for another. Rhyming with nibbles was a bonus.

This thought I made manifest at the centre of the brand.

I adopted a quirky illustrative style and created a series of quibbling scenarios.

Hugely popular and now in 'shots' bags, quibbling's now socially acceptable – hands off mine though.
Quibbles Nibbles Nuts Bag Design
Quibbles Brand Logo