Scottish Distillers
Super Feeds

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Advertising campaign.

Scottish Distillers Landscape Advert Design
Scottish Distillers Magazine Advertising
Consistent performance Scottish feeds from Scottish Distillers are amongst the finest on the market.

Not unlike most other industries there are also a number of cheaper, lower quality products masquerading as genuine value in comparison.

A campaign was launched to highlight this to farmers that may have unwittingly considered the poorer product a wiser buy.

Awash with green fields, cattle and tweed, the sector's magazine pages took a sharp intake when this 'disguise' advert jumped out. My angle was to motivate the reader to think twice about short term gain at the long term performance loss.
Photograph from Scottish Distillers Advertising Creative
Scottish Distillers Advert Copywriting