Wicked Cakes
Heavenly Temptation


Brand & packaging design.

The Wicked Cake Company Range Packaging Design
Wicked Cakes Pack Design
The only thing wicked about The Wicked Cake Company is the name. All their cakes and cookies are made with loving care in small batches and baked to perfection.

As a shameless aficionado of cakes and biscuits, I had to rub my eyes lest they deceived me when this brief arrived in the studio - for it came accompanied by a box of their finest.

Happily bobbling along, the owner of Wicked Cakes recognised that a rebrand may take the business to the next level.

Several delicious cake breaks later and the revamp was complete. Punchy colours, recrafted logo, tasty new on-pack copy and the rebrand was thrown into public view.

Incredibly, Wicked Cakes – citing the new brand work as catalyst – had to move into bigger premises to meet burgeoning orders. Sweet.
Wicked Cakes Pack Creative
Wicked Cake Company Pack Designs for Muffins